University of Pennsylvania
Mesotheloma and the Environment
Upenn interacts with the local community in Ambler, PA, who live close to one of the largest asbestos Superfund sites in the country. This community has a long history of impact from hazardous asbestos waste. The Penn SRP Center makes a significant impact on addressing the concerns of the community. Their focus is on recruiting participants for their clinical studies. We developed a robust marketing strategy.
Our strategy resulted in a significant increase in new study participants in the targeted area. The use of optimized analytics gave us insight into visitors’ responses. When necessary, we made changes which decreased bounce rates and increased opt-ins.
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